Podcasts present good opportunities for ad placements with different options for monetization - sponsored ads, paid partnerships, or upselling premium content. Around 54% of podcast listeners tend to purchase from a brand after hearing its ads or hearing it mentioned on a podcast. Podcast subscribers not only wait for new episode releases but also get eager to support your mission and brand. Making a podcast helps you build a better connection with an audience and a community of fans. That’s more than an hour a day for each listener, sometimes more than a person would spend on social media. Podcast listeners are usually dedicated to the shows they subscribe to - they listen to an average of seven different shows per week and spend more than seven hours per week tuning into podcasts. People can listen to podcasts while driving or commuting on public transport, working out, or just winding down at home after a busy day. Podcasts became a time-saver and an easy format to consume content. Podcasts are easy to consumeĪs people get busier and have less time to grasp information, they multitask. The podcast format has definitely reached a new level today, and its popularity keeps increasing for several reasons. Whether creating a podcast is worth it depends on your goals, the value of your content, and your readiness to invest time and resources. For program creators, it became easier to make their shows available to new audiences. Podcasts were a breakthrough that gave listeners the ability to choose when and where to listen to their favorite programs. They sold subscriptions to recordings of popular American talk shows and audio versions of the New York Times and Wall Street Journal. The word “podcast” emerged later as a combination of two words - “iPod” and “broadcast.” For a time, it was also called audio blogging.Īudible was one of the pioneers of downloadable radio programs and audio books. Back then, podcasts functioned by uploading pre-recorded audio files to audio devices or attaching them to RSS feeds. Podcasting became popular with the launch of the first iPod at the beginning of the 2000s. A typical podcast has multiple episodes you can access anytime from dedicated platforms like Apple Podcasts, Google Play, SoundCloud, Spotify, or Stitcher.
What a podcast is and whether it’s worth creatingĪ podcast is a pre-recorded audio show focused on a specific topic, like business or travel, that can either be streamed online or downloaded for listening.
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By 2021, estimated podcast advertising revenue is about $1 billion. In 2018, brands spent $479 million on podcast ads. It’s become a sweet spot for content creators, advertisers, and marketers. In just two years, the number of podcasts available globally reached 1,500,000 active shows and more than 34 million podcast episodes. Podcasting is an industry that keeps growing at a startling rate.
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